These days, a majority of consumers prefer video content to reading.

Video content is more likely to keep the audience in their comfort zone.

AND…content is ranked by view retention so an account with great content but only 100 followers can still get thousands of views.

97% of marketers claim that videos help their customers better understand products.

81% of businesses are now using video as a part of their digital marketing strategy.

90% of consumers claim a video will help them when making a purchasing decision.

Yes, content quality is very important…but production quality is not that important anymore.

Production quality and technical aspects HAVE to be OK but not world class.

It’s the acceptance of good enough production quality that’s leading to a massive amount of video content created ad-hoc on platforms like Facebook, Instagram, Twitter, etc.

83% of businesses say that video provides good return on investment.

Take a look at how information is getting pushed to you on digital platforms today…everything is in video.

Don’t be the last to get a clue.

Just look up the hashtag #TikTokMadeMeBuyIt 👀